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Amazon has unveiled its long-awaited tablet computer – the Kindle Fire – in what is expected to be the biggest challenge yet to the dominance of Apple's iPad.
The online retail giant showcased its 7in colour screen tablet computer in New York on Wednesday, with a retail price less than half that of Apple's best-selling device. However, the iPad has a larger screen at 9.7in.
The Kindle Fire, which is based on Google's Android software, will retail for $199 (£127), compared to the cheapest iPad at $499. Unlike the iPad 2 and many other tablet devices, the Kindle Fire does not have a camera or mobile internet access.