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U.S. Android Users Use More Mobile Apps Than Mobile Web

     
1:29 pm on Aug 18, 2011 (gmt 0)

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U.S. Android Users Use More Mobile Apps Than Mobile Web [blog.nielsen.com]
When consumers use their mobile phones to check the news, weather, email, or their social networks, they often have a choice between the mobile web version or a specially-created mobile app. But which do they prefer? Mobile apps at least in terms of time spent.

According to first-reported data from Nielsen Smartphone Analytics, a new effort that tracks and analyzes data from on-device meters installed on thousands of iOS and Android smartphones, the average Android consumer in the U.S. spends 56 minutes per day actively interacting with the web and apps on their phone. Of that time, two-thirds is spent on mobile apps while one-third is spent on the mobile web.

Perhaps more surprising, despite the hundreds of thousands of apps available for Android, a very small proportion of apps make up the vast majority of time spent. In fact, the top 10 Android apps account for 43 percent of all the time spent by Android consumers on mobile apps. The top 50 apps account for 61 percent of all time spent. With 250,000+ Android apps available at the time of this writing, that means the remaining 249,950+ apps have to compete for the remaining 39 percent of the pie.

3:54 pm on Aug 18, 2011 (gmt 0)

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the top 10 Android apps account for 43 percent of all the time spent by Android consumers on mobile apps


they missed a chance to say what those ten apps are.
4:28 pm on Aug 18, 2011 (gmt 0)

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they missed a chance to say what those ten apps are.

They probably didn't want to be seen promoting the apps.
6:55 pm on Aug 22, 2011 (gmt 0)

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they missed a chance to say what those ten apps are.


I signed up for the Webinar on September 15th, so maybe they will spill the beans. I can bet several are made by Google.

I won't be offended if my app isn't there. If you've paid for my app, I won't force you to use it.

I wouldn't mind moving up in the top grossing apps, though.
6:20 pm on Sept 16, 2011 (gmt 0)

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Top six (by time spent) were
Facebook
Google Maps
Gmail
Angry Birds
Pandora Radio
Youtube

The slides will be released next week. You can always get more detailed data if you pay them.
8:16 am on Sept 17, 2011 (gmt 0)

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Perhaps more surprising ...

Why is this surprising? You could say exactly the same thing about conventional computers. How many different applications do you use regularly? (The six different browsers don't count. That's work.)