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Research in Motion (RIM) has launched a touchscreen mobile in an effort to maintain its lead over Apple's iPhone and handsets running Google software.
The new addition to its popular BlackBerry phones is called the Torch.
RIM has also given the operating system an upgrade, in a nod to the richer functionality of other smartphones.
The release comes as the United Arab Emirates and Saudi Arabia threaten to ban some of the functionality of the BlackBerry handsets.
The Torch 9800 features a touchscreen and sliding keyboard - the first in the BlackBerry portfolio - and comes with 4GB of memory and a five megapixel camera.