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Twenty-four of the largest phone operators have banded together to challenge the dominance of mobile app stores, such as that operated by Apple.
The Wholesale Applications Community, as it is known, aims to make it easier for developers to build and sell apps "irrespective of device or technology".
The alliance, which includes Vodafone, China Mobile and Sprint, has access to more than three billion customers.
Analysts said it was an attempt by operators to "regain control of apps".
In practice this means that developers will only have to create one version of their application and this can be used on multiple types of devices and operating systems (such as Symbian, Android, Windows etc) which is not the case today.
Mostly, the issue I see is with Microsoft. How do they fit into this? Did they endorse this? Support it?
Nice dream, but that's just plain baloney. Not going to happen unless you dumb down applications significantly.
Agreed. Apps need to be ported (or rewritten) for each OS.
In the article, Adobe may have the answer. A development environment that allows you to create a version for multiple devices.
Adobe AIR is a cross-operating system runtime that lets developers combine HTML, Ajax, Adobe Flash®, and Flex technologies to deploy rich Internet applications (RIAs) on the desktop.
The world’s largest mobile operators have joined forces to launch an open international applications platform, marking the largest unified move to date by the operator community into the mobile apps space.
The so-called ‘Wholesale Applications Community’ will combine 24 of the world’s largest mobile carriers, including America Movil, AT&T, Bharti Airtel, China Unicom, Deutsche Telekom, KT, mobilkom Austria, MTN Group, NTT Docomo, Orange, Orascom Telecom, Telecom Italia, Telefonica, Telenor, TeliaSonera, SingTel, SK Telecom, Sprint, VimpelCom and WIND. The four operators in the Joint Innovation Lab (JIL) mobile apps initiative – Vodafone, China Mobile, SoftBank and Verizon Wireless – are also included.