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Apple Purchases Mobile Ad Network Quattro Wireless

Becomes Competitor of Google for Ad Dollars

     
7:46 am on Jan 5, 2010 (gmt 0)

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Apple was reported to be in talks to buy AdMob but was outbid by Google. WSJ's All Things Digital reports [kara.allthingsd.com] Apple is buying [url=http://www.quattrowireless.com/]Quattro Wireless [quattrowireless.com], handing Apple the means to compete against Google selling advertising on mobile Internet devices.

Current advertising clients include:

Ford, P&G, NetFlix, Viacom... Kmart, Disney, Visa... and Microsoft.

Publishing partners include:

...Gawker, NFL, NHL, ...Univision, Edmunds , CBS Interactive, Time Inc., ...Weatherbug, Viigo, and Sportacular...
2:27 pm on Jan 5, 2010 (gmt 0)

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< evil voice > iiiinterersting! < /evil voice>

This is Apple's first foray into ad services isn't it? If so, this is a rather large departure from their base platform.

Given that they seem to have a knack for making stuff that's user friendly maybe they'll bring an interesting spin to it. Given their knack for keeping things super-proprietary, it's possible they'll bring out an offering that's user friendly but that we won't want to use :).

6:05 pm on Jan 5, 2010 (gmt 0)

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This is Apple's first foray into ad services isn't it?

The lifeblood of everything Google does is their advertising network. If Apple wanted to put a wooden stake through Google's heart, nurturing a competing advertising network would be the way to do it. Apple has taken a step in that direction.

Isn't local based advertising key though? If so, will Apple inspire small businesses to sign up to have their ads on iPhones when someone is querying about where to buy a pizza or pierce their nose?

7:52 pm on Jan 5, 2010 (gmt 0)

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since google chose fight with everyone.... everyone is choosing to fight back.

good move apple!

if they all start to see goog as a common enemy....watch out.

6:00 am on Jan 6, 2010 (gmt 0)

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Newsweek: [blog.newsweek.com...]
Bottom line: Google has become what Microsoft used to be. They’ll partner with you, and learn your business, and then they’ll start taking it away from you. They’ll be smiling the whole time, of course, and doing their "Gee whiz we’re just engineers trying to fix the world" faux naïf act. There’s not much you can do, except try to stay out of their way.
6:26 am on Jan 20, 2010 (gmt 0)

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There’s not much you can do, except try to stay out of their way.

There is nothing businesses can do to compete with Google? What a lazy and unimaginative thing to write. The journalist who authored that should apologize for writing that nonsense. How about kicking Google Search off the iPhone, replacing it with Bing, and building an Apple Search Engine [webmasterworld.com]?