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low impression share - what to do?

low impression share

     
8:55 am on Dec 27, 2009 (gmt 0)

5+ Year Member



I have a large campaign that is running for a few months now.
For some reason I can't go beyond 50% of IS. There is no lost budget, avg position is high and the exact match share is above 90%.
I don't really understand what's going on and how to increase the traffic? is it because of the broads? shall I just increase bids even despite the high ranks?

Please help...

11:00 am on Dec 27, 2009 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



A campaign on your mobile site? What sort of campaign?
 

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