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AT&T wants its iPhone users to use less wireless data, and it may consider new pricing models to curb users' data usage as it tries to keep up with growing demand.At an investor conference in New York on Wednesday, Ralph de la Vega, AT&T's head of wireless, said the wiireless operator is considering incentives to get consumers to reduce their data usage.
De la Vega said 3 percent of smartphone users are consuming 40 percent of the network capacity.
"We're going to try to focus on making sure we give incentives to those small percentages to either reduce or modify their usage so they don't crowd out the other customers in those same cell sites," said de la Vega according to a transcript of the conference. "And you'll see us address that more in detail."