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Yet I have to say as someone who really likes my Kindle, and enjoys the convenience of having the WSJ waiting for me each morning, a 50% price increase seems excessive. (It is also interesting that this announcement was sent late Friday-early Saturday on a holiday weekend!)
It is possible this is being forced on Amazon by WSJ (i.e., Murdoch) but it will be interesting to see if other content providers follow suit. I suspect the days of low priced Kindle subscriptions and maybe books as well, may be on the way out.