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Taptu Secures 6.45m in Series B Fund Round

Mobile Search Operator Looks to Grow Revenues

     

trillianjedi

12:30 pm on Dec 17, 2008 (gmt 0)

WebmasterWorld Senior Member trillianjedi is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Taptu, the pure-play mobile search engine, has secured GBP 6.45m in series B funding from its existing investors 3i and Sofinnova investments and has appointed Andreas Bernstrom to the position of Chief Operating Officer (COO). Andreas will be part of Taptu's senior management team, responsible for managing the company's commercial growth and formalising Taptu's mobile advertising position, worldwide.

[marketwatch.com...]

Interesting snippet from a Gartner report in the Press Release:-

Gartner reveals that mobile data revenues overtook voice revenues for the first time in 2008 and that mobile search will be worth USD 12 Billion by 2013.

Mobile Ad related threads on WebmasterWorld:-

AdWords Options Allow Desktop Ads On Mobile Devices [webmasterworld.com]
Viability of AdSense on the Mobile Web [webmasterworld.com]

 

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