Mobile Internet Growth 8x that of the PC

New Neilson Report

[trillianjedi]

From Q2 to Q3 2008, the number of Britons using mobile Internet increased by 25% (from 5.8 to 7.3 million) compared to 3% for PC-based Internet (34.3 to 35.3 million Britons).

The mobile Internet audience has a higher concentration of younger users than PC-based Internet; 25% of mobile Internet consumers are aged 15-24 compared to 16% for PC-based consumers. Whilst, 23% of the PC-based Internet population is 55+, only 12% of the mobile Internet audience is.

PDF:-

[nielsen-online.com...]

[piatkow]

So when I plug in my usb modem containing a sim card are they counting me as a PC user or a mobile user?

[nomis5]

I'd love to know how people in the UK are using mobile internet access. The article below from the Beeb indicates that getting a new mobile to access the internet is an impossible task for the majority of Brits:

[news.bbc.co.uk...]

And read the post below about using a search engine on the internet from a mobile phone:

[webmasterworld.com...]

I'm coming to the conclusion, backed up by personal research, that UK users have one or two sites only which they access from their mobiles. Football results seem to be top of the list. Fixed links to social network sites also seem to be popular.