Forum Moderators: mack
The reason you read so much about anchor text is that Google currently gives it a lot of weight in their ranking algorithm.
Since you are new you may well want to read Brett's excellent Successful Site in 12 Months with Google Alone [webmasterworld.com] post as well as look into the Google Forum's library [webmasterworld.com].
<added>I guess it would help to say that I try to keep my pages to 3 - 6 secs to load on a 56.6k connections. I know over 3 seconds is pushing it, but sometimes we webmasters have no choice.</added>