joined:Jan 12, 2018
I did not know exactly where to post this so here goes. Mods please let me know if there is a more relevant forum.
My company has a domain that is not branded. We have competitors in other states (USA) with the same company name and have better domain names - with the brand name included. We have a wordpress site (yeah I know - whoo Hoo!). But that's what we have.
Here is my question: What would be the best approach to switching to a "better" branded domain name.
1. Purchase a domain with the brand name in it and then redirect the old site to the new domain. I can set up the 301 redirects and have the same URL structure. Let google know we have ported to a new domain..Basically, a one shot deal that may have issues.
2. Create a blog with the brand name in it and build blog content on that domain. Link the main site to the blog. Then when we have the blog going and working well copy the main site content to the blog. Let google know that the blog domain is now the main site. Then redirect from the old to the new site. I know backlinks will be an issue. But will the link juice flow once we have swapped.
3. Suggestions from the many clever people here at Webmaterworld on another approach.
P.S. I have met most of the "old timers" here - years ago at a UK Webmasterworld Pubcon. Not relevant to the question except to say I am not a "newbie" but would like some advice.