Press release distribution: News issued to members of the press through agencies, systems and services.
News release distribution: Systems that allow news to be posted to websites to help gain exposure and to help influence rankings through the links.
There's no substitute for true press release distribution, using whatever method is appropriate. Issuing press releases to the press contacts is probably the most effective method, but it really helps to know who the press contacts are. This is where agencies come in to the equation. If you don't know members of the press, and don't have the resources to do that for yourself, employing an agency is likely to be more cost-effective.
Distributing news releases via any an automated service is only good for the quality of the contacts on their system. In very simple terms, the more you pay the more likely they will have the eyes of a press. The low cost web-based news distribution services were hit in the most recent Google slap and the appearance of news on their site is no guarantee of ranking or appearance in the SERPs. In fact, now it's less likely to appear in the Google SERPs.
8:56 am on Jul 11, 2014 (gmt 0)
As a print magazine editor I can confirm that press releases are an essential part of publicity.
In our subject area we do expect to find press releases on-line as well as direct distribution.
I would say that your choice of an agent should be dictated equally by two factors: 1. Their knowledge of your subject area 2. Their press contacts
6:49 pm on Aug 7, 2014 (gmt 0)
If you can afford it, Vocus is fantastic! Regional and vertical specific posting capabilities. They actually have some pretty good contacts lined up for any large business category.
Just don't go crazy with anchor text, stick to brand terms and maybe one longer tail anchor : )
7:00 pm on Aug 7, 2014 (gmt 0)
Thank you everybody, I have a press release out at this very moment!