HI, I am wondering if reciprocal links are dead in the water?
I used to have about 6 pages of them, hand picked, beautiful and now, well, about 1.5 years ago, I was told to take them all out
I wonder if that was correct advice.
any clues? thanks
12:48 pm on Aug 17, 2013 (gmt 0)
As far as I know, it depends.
If they are relevant and point to good quality sites, I think they are still OK.
11:47 pm on Aug 23, 2013 (gmt 0)
I think I deleted all the "link exchange" type links from my site and client sites maybe seven years ago. In part because you never know if you're linking to someone that will engage in black hat SEO. Also because Google began to discount links from a page that was just links and not much more.
I do have sites that link to one another out of basic relevance, so that's a little different. Or links embedded within content (an article, etc) as opposed to a page of just links. Reciprocal links do have their advantages, but anything that seems unnatural probably won't weigh much.