Traffic Dropped from 100,000 to 40,000 - Why?

and what can I do about it?

[tomthumb2000]

I started a site back in 2004 that grew to 100,000 uniques a month, mostly from google, and then I lost interest I wasn't making much money and the code got really messy.

I haven't added any new content for a couple of years and just recycle old content on the homepage randomly (there's a hell of a lot so the average user would never know) - is that reason enough for our google traffic to have dropped off?

I'm now redesigning and recoding the site. What should I bear in mind to restore traffic?

[BeeDeeDubbleU]

What should I bear in mind to restore traffic?

Watch you don't slip on the Penguin sh*t!

[DXL]

I haven't added any new content for a couple of years and just recycle old content on the homepage randomly (there's a hell of a lot so the average user would never know) - is that reason enough for our google traffic to have dropped off?

If you're not adding fresh content to the site, I wouldn't expect traffic to improve.

I'm now redesigning and recoding the site. What should I bear in mind to restore traffic?

Visit the Google forum: [webmasterworld.com...]

And read up on the Penguin updates and changes to Google's algorithms.