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Google Goes Back to Basics With Webmaster Academy

     
4:14 pm on May 22, 2012 (gmt 0)

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I was surprised to see this back-to-basics introduction. Clearly, Google is reaching out to all those that have no clue. There must be a lot of those!
Google Goes Back to Basics With Webmaster Academy [googlesmb.blogspot.co.uk]
As more and more customers are searching for products and services online, it’s important for businesses to have an established presence on the Internet. We’ve heard a lot of business owners say they’d like to learn how to do this, so we are excited to announce Webmaster Academy. Webmaster Academy will walk you through the information you need to get your site up and running with Google in easy to understand steps.

11:00 pm on May 22, 2012 (gmt 0)

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We’ve heard a lot of business owners say they’d like to learn how to do this

Inquiring minds want to know: Are they saying it to google, or has google simply been eavesdropping?

If I were making a www site for my business and had never done anything of the sort before, I don't think it would occur to me to consult google for advice. I mean, why would you? It's a search engine. (Speaking, ahem, as a normal human ;))

Quick detour to g### with representative query "how do i make a web site for my business?" does not immediately bring up their how-to-- though it brings up plenty of others. Does that mean they haven't the nerve to put themselves at the top of the SERPs, or that they haven't considered all possible queries?
12:30 am on May 23, 2012 (gmt 0)

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I ran a site: search and there is a promotion at the top pushing Google Webmaster Tools. Has that always been there? I've never noticed it before.
12:33 am on May 23, 2012 (gmt 0)

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It's been there many months. It still shows up even when you have registered for WMT and do a site search from the same account.

Today the ad background colour is the same white as the rest of the page. The ad is in a box though.