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I know who my targetted audience is. what esactly is targeted seo traffic? do you do it? can you offer any advice please?
In my experience, a lot of 'social' traffic is just browsing. So even if they end up on your site, they're less likely to buy.I agree on that point, for example you could get many hits from social networks with someone posting "check out this cool red widget" people will click it just to look but as they weren't intending to buy anything at the time conversion rates will be low, even if they did go on to buy it is more likely they will bookmark and buy later.