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How to get Google to list the right page!?

   
7:29 pm on Nov 20, 2009 (gmt 0)

5+ Year Member



Hi there,

Apologies if this is covered elsewhere, but I need some of your help!

I have been doing my site now for about 3 months. I am in a very competitive industry for natural search, but luckily I have managed to get my main keyword into Google's top 30.

The trouble is, the page listed is a review page within the site - and not my homepage.

Is there a way to tell Google to list my homepage in it's place? Or would this mean losing my listing?

Am I best leaving as is?

Thanks for your help guys.

5:32 pm on Nov 21, 2009 (gmt 0)

WebmasterWorld Senior Member rocknbil is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Welcome aboard Sim99, the short answer: no.

The first question is, why is it important that the home page be the top ranking one?

"I want them to enter through the home page" is not really the correct answer. This internal page obviously ranks higher for a reason, it's content is more relevant to the keywords.

This aligns with the concept that web sites don't rank in SERPS, web pages do. You are far better off have 10 or 12 internal pages ranking within the first two or three pages of results than having just the home page #1.

The logic: if the internal page is one that converts to a sale or membership (or whatever,) why would you want to get in the way of that? "We can't allow you to use the drive up window. You must enter through the front door or you can't buy." Fine, I'll stay in my car. :-)

Even if you did have the main page ranking #1, it would now be "in competition" with the current #1 page.

The way you would get the home page to rank instead is to optimize that page for the keyword set with more content on the page containing the keywords.

8:14 pm on Nov 21, 2009 (gmt 0)

5+ Year Member



Thanks Rocknbil,

What you say makes perfect sense, not sure why I was hung up about the homepage being the page that should be listed.

Is there anything I should be doing now with the page that is listed #1? Should my internal links be going to that page, rather than the homepage, etc?

The two keywords I am mainly targetting, I am sending to the homepage at present.

Thanks again, sorry if this is blindingly obvious stuff!

4:28 am on Nov 22, 2009 (gmt 0)

WebmasterWorld Senior Member rocknbil is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I am no expert in this area. But what I do is look at my stats, see why it's working, make it better. Use it as a "model" to troubleshoot your other pages.
5:22 pm on Nov 23, 2009 (gmt 0)

5+ Year Member



for this you have to create a dedicated page alongwith a named url... means you have to put keywords into the page url ... e.g. www.greenwidget.com/green-widget.aspx .. you can see that a page is created for green widget individually and is dedicated to serve only green widget... also you have to put into the page title a keyword i.e. green widget .. you can also do this by creating sitemap and you can either put a page link on to the home page with keyword i.e. green widget..

hope this would help you

thanks,

bilal

10:36 am on Nov 24, 2009 (gmt 0)

WebmasterWorld Senior Member piatkow is a WebmasterWorld Top Contributor of All Time 5+ Year Member



I suspect that some sites might have deep linked to the page in question.
 

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