Internal anchor text links

[fig82]

Hello group-

My question is on internal link anchor text. From an SEO perspective, if a site has multiple links pointing to the same page - should the anchor text for the links vary?

Example: Let's say I have an article page title "Guide on how to build a widget" - and there is already a link to this page where the anchor text is same as the title. If I also link to this same article page from another point in the website - should I then use a different anchor text...like "Learn how to create a widget"?

I've read conflicting things on this issue. Some say if you use the same anchor text it can look spammy.

Thanks for any advice

[kinley]

Having varied anchor content always helps but it is useless to link out to page X multiple times as Google discounts the second links on the page.

Google bot scans the links from top to bottom so it will be good to have a better anchor text on the top links of the page and not just "Home".

[mack]

I agree that only one link will pass juce, but the variation in anchor might still be taken into effect.

Mack.

[fig82]

Thanks for the advice

[stephen186]

I do not believe they should vary in much extent. Just try to jumble the words and that will do the needful.