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My question is on internal link anchor text. From an SEO perspective, if a site has multiple links pointing to the same page - should the anchor text for the links vary?
Example: Let's say I have an article page title "Guide on how to build a widget" - and there is already a link to this page where the anchor text is same as the title. If I also link to this same article page from another point in the website - should I then use a different anchor text...like "Learn how to create a widget"?
I've read conflicting things on this issue. Some say if you use the same anchor text it can look spammy.
Thanks for any advice