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You also need to be clear about your intended audience, who should have a good deal of influence on what you write.
Here's my three-step guide to creating successful online content:
- Write a title that people want to read, and includes keywords people search for
- Write copy that connects with your target audience
- Attract lots of attention
[edited by: Receptional_Andy at 10:17 pm (utc) on Oct. 17, 2008]
Also I use Wordpress and my blog posts have the date in them, I remember reading about a plugin that was able to redirect the old permalink structure with the date to the new one without the date. I don't know where to find that and plus I have the latest Wordpress and am really scared about activating certain plugins. I know the url has something to do with optimizing the post too... So help out here guys....
Optimising isn't simply what you do while writing, but is also tied to which services you ping afterwards, which tags you choose, how you name categories, etc. Therefore you should keep reading about blogging and how everything hangs together.