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Email marketing companies

Email marketing

1:10 pm on Jul 26, 2008 (gmt 0)

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I want to do email marketing to sell my products on my ecommerce website. I want to know the best softwares/websites which provide this kind of services at very affordable prices. So as the emails tracking is done completely. Un-limited emails/newsletter etc. can be sent.

Please provide me a list of companies or softwares providing this kind of services at very good rates and good-stable service too.


3:25 pm on July 26, 2008 (gmt 0)

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We cant provide you with specific company names, this would be breaching the TOS of WebmasterWorld. What I can do is provide you with some guidelines.

Email marketing is full of grey areas. Are you marketing, spamming or both? make sure you use only opt in lists and provide a clear and simple way for recipients to opt out. If you are simply buying a mailing list and sending mass mail messages to people on the list you are likely to end up in trouble.


4:51 am on July 27, 2008 (gmt 0)

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Then how should I market?

What type of opt in list I offer?

Please guide me.

5:14 am on July 27, 2008 (gmt 0)

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If you are looking to send newsletters, do a web search for free newsletter scripts as there are plenty out there both in php and asp. Of course, any script which send emails through your server may have limitations imposed by your host so check your host's TOS. Regardless what you do, make sure your emails/newsletters have an opt-out feature.


11:55 pm on July 29, 2008 (gmt 0)

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It may take awhile, but you can start a really good, targeted, high-quality list by encouraging your site visitors to sign up for your newsletter right on the site. Be enthusiastic about why they want to get it: the most up-to-date information or information they won't get anywhere else, never miss a sale or special deal (there are several sites I subscribe to just for that reason - and the coupon codes).

And always, every time it's sent: "You received this newsletter because you subscribed at mygreatsite.com. If you wish to stop receiving our mailings, please use this link..." If someone didn't ask for the email, it qualifies as spam - and people often forget signing up for something like that. You don't want your newsletter reported as spam because someone doesn't recognize it as something they requested.

Many of the people sending out spam email advertising don't care if their site gets shut down, because they'll just go somewhere else tomorrow and start a new one - or they don't use an actual website at all. If you want your site to be around awhile, don't get sucked into spamming.

There are lots of other ways to market a site - that's a very broad question. You can get some ideas from other areas of this forum.


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