I want to develop an e-commerce web site, and would like to generate traffic by bidding for ads (linking to my site) to be displayed when people search for certain phrases. I tried a few of the key phrases relevant to what I'd like to sell, clicked on a few of the Adsense links that were generated, and was appalled to see the quality of the pages that I was led to. Such junk! So many of them were sites that simply display more Adsense ads, of course related to your original search. I have to wonder how many potential clients are deterred from ever clicking on these ads again, after one or two such experiences.
Has Google made any efforts to improve the quality of the ads displayed, or does the obvious conflict of interest present, combined with the investment in technology required to filter out ads leading to worthless (to the consumer) sites deter them from making an honest effort to do so?
Thanks in advance,