Quality of Google Ads

Very Low!

[gsmith]

I want to develop an e-commerce web site, and would like to generate traffic by bidding for ads (linking to my site) to be displayed when people search for certain phrases. I tried a few of the key phrases relevant to what I'd like to sell, clicked on a few of the Adsense links that were generated, and was appalled to see the quality of the pages that I was led to. Such junk! So many of them were sites that simply display more Adsense ads, of course related to your original search. I have to wonder how many potential clients are deterred from ever clicking on these ads again, after one or two such experiences.

Has Google made any efforts to improve the quality of the ads displayed, or does the obvious conflict of interest present, combined with the investment in technology required to filter out ads leading to worthless (to the consumer) sites deter them from making an honest effort to do so?

Thanks in advance,
gsmith

[piatkow]

You will find many discussions about these "made for adsense" (MFA) sites in the Adsense forum. They are not exactly popular with other publishers.

[bilalseo]

I agreed with piatkow. Normally publishers won't take charge on MFA.

[gsmith]

I've been doing some research in the content network, and found many sites that have a "Google Ads" section containing nothing more than a set of links, the text for each link being a keyword phrase relevant to the surrounding content. When I click on one of those links it brinks up a page filled with AdSense ads.

So, it seems that Google has co-opted the idea and is producing its own "MFA" pages!

[bilalseo]

yes.. normally MFA pages are pre-generated by the Google, there is no match in MFA of relevant content pages. Like if I want blue widget ads on MFA pages in respect of content regarding blue widgets, the MFA page will show out dated and entirely different ads on MFA page that I wasn't looking for. So, I'm agreed with Gsmith that Google I think generates its predefined MFA pages, and those have no content relevancy.

thanks,

bilal