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I am not a web technician by any means and came across Webmaster World.. I hope that some of you guys may kindly help a young business that is trying to become established in the UK?
We launched a new website aimed at Entrepreneurs last November and 2 week ago we updated our web site by changing the format completely. We hope that our site will become the business version of Mysace and Facebook, well thats just a dream - but who knows anything is possible.
Although we have a web master who is fantastic and we have a great relationship, and of course who provides us advice to the best of his knowledge we would like to ask for a larger feedback from other webmasters.
How long does it take to make a site trusted by Google? What can we do as a business to help that PROCESS along? We have been told that we should:-
Buy a few links with established directories
Run and SEO campaign
Increase the written content on our site
Use meta tags the top of each page
We just do not know the best way to move forward from here.
I look forward to receiving your advice and help and i hope that this is the forum where we can grow and develop topical conversation for new bees that do not bore the highly skilled programmers and developers out there.
Thanks in Advance Guys
[edited by: engine at 1:46 pm (utc) on April 23, 2008]
[edit reason] No specifics, thanks [/edit]
In terms of "trust" the biggest factor is gaining links from already trusted sites. So in that vein, yes, starting off by getting listings in the Yahoo, DMOZ and handful of other "trusted" directories is a good start, along with a campaign to convince other trusted sites to link to yours.
As for an SEO campaign what should at least be built in place are the very basics: search engine friendly URLs; unique title elements and unique meta descriptions; solid, spider friendly navigation; strong on-page copy. Those will give you a base from which to work.
After that it all comes down to more quality incoming links. Advertising and other promotional campaigns, viral content, press releases, maybe even trade shows, are a few of the things you might consider to help attract these.
I'd add that it takes time, maybe years.
The importance of quality relevant content, and quality relevant links cannot be overstated.
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