I started working in the web development field in February, and have had a small measure of success absorbing as much information as I can and putting my ideas into practice. I have been put in charge of SEO/SEM, as well as managing the few ecommerce clients we currently service (we're still a relatively small company). Our CEO has received a number of requests for SEO services and decided to ramp up more ecommerce sites. We are planning on putting SEO/SEM and Ecommerce under one division (which will be under my command).
My question is: how do YOU brand/market your services and then set client expectations so that they feel the money they are spending on your services is wothwhile?
I know bottom line results are key for many business people, but something that is not so easily measurable as SEO services don't necessarily have a bottom line(yes, top ten results are great, but cannot be honestly guaranteed).
I look forward to reading your responses.
