Forum Moderators: mack
I standardised all my internal home page links to www.example.com a while back but I created a Google site map at the same time. Overall there was a small beneficial effect but I can't say which was the cause.
This one is a link specifically to your home page:
www.mysite.com/index.html
Kind of like telling someone, "Come and knock on my front door."
This one is a link to the directory:
www.mysite.com/
Because your home page is the index page for the directory, a link to the directory itself will lead to the home page.
Kind of like telling someone, "Come to my house," assuming that they'll knock on your front door.
I'm not an SEO expert (to put it mildly!), but if the idea is to be consistent, then I'd think you'd want to use the link that goes specifically to your home page.