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My question is, would it be better (SEO and user-friendlyness) to have one long page with all the information or links to (much) smaller pages for the item-specific version?
I see the good (and bad) with both.
One long page: less clicking for the user, and it's quicker to get the information, but they'll have to look (I'm thinking of having anchored text and links for quick finding) and the page will be large.
Several short pages will give them exactly what they need, but will require an extra click. Also, the pages will be tiny so they will load up very quickly.
The pages will be all text (except adsence). I may put in some pictures in the future to help out with the information, but they will be very small in file size.
Thank you in advance!
Of course, "your mileage may vary".
the more pages you have, the more page views you will get.
and the more ads you can display, the more money you will earn.
you'll probably find that it's a lot harder to attract inbound links on short pages though. so it's swings and roundabouts.