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Ads By Google Question?

How much can someone make? ?

8:47 pm on Apr 1, 2007 (gmt 0)

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Hello, new to web development so please bear with me.

I have built a couple of sites and have been working my stats up over the year.

I have seen that some people allow "ads by google" on to their site to create revenue.

Can someone tell me roughly, what sort of Visits or hits per say 100 (or dollars. Can someone give me a feel for what stats figures produce some amount of revenue please?

Anyone out there who makes money doing this?



10:54 pm on Apr 1, 2007 (gmt 0)

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With AdSense, the sky's the limit. Well, the sky's one limit; the floor is the other. You could make a fortune, or you could make peanuts.

Particular types of site are likely to do well, e.g. those that attract lots of first-time visitors researching on-line purchases, and those on topics where ad demand outstrips supply so advertisers bid against each other to raise prices. Others are likely to do very poorly, e.g. fora where visitors are absorbed in topics and learn where the ads are to avoid them, sites visited by webmasters (who are less likely to click than other users), and image sites with too little written content for ads to be well-targeted.

Both CTR (click-through-rate) and EPC (earnings per click) vary massively, but if you want some indicative figures then 3% CTR and $0.15 EPC is realistic for many types of site (many do worse, plenty do much better) and would give a $4.50 CPM (cost per thousand ad impressions). To earn $100 at those rates you would need to serve 22,000+ ad impressions.

As I say, though, different sites have massively different figures (0.1%-15%+ CTR, $0.01-$5+ EPC), so the only way to find out what your site could make is to give it a try. If you do, then bear in mind that results are likely to tail off after a few days (as users get used to the ads being there), and that tweaking the appearance and positioning of the ads can make more of a difference than you might expect.

7:09 am on Apr 2, 2007 (gmt 0)

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I just added adsense for the first time to one of my sites. Currently about 500 unique visits per day, I've made a whopping $20 in 3 days. I should qualify that though, this site is very niche dealing with a specific type of heating (can you guess which one? lol). Anyhow my visits fall off dramatically every year around this time of the year due to the end of the season so that's really not a very accurate estimate for the potential earnings. I'll get back to you in the fall. :)
11:06 am on Apr 3, 2007 (gmt 0)

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If your site is built around a community of repeat visitors then ads will get a flurry of interest which will die away later.
12:13 pm on Apr 3, 2007 (gmt 0)

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I run different sites and as stated above, the CTR and EPC vary hugely.

I know that newbies like to hear numbers, though: Generally, 500 unique visitors make me approximately 10 Dollars. Very rough estimate - and again, things depend on the type of user you attract.

Making money with AdSense is very hard work, by the way - it requires vast amounts of time.

Good luck!