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I have built a couple of sites and have been working my stats up over the year.
I have seen that some people allow "ads by google" on to their site to create revenue.
Can someone tell me roughly, what sort of Visits or hits per say £100 (or dollars. Can someone give me a feel for what stats figures produce some amount of revenue please?
Anyone out there who makes money doing this?
Particular types of site are likely to do well, e.g. those that attract lots of first-time visitors researching on-line purchases, and those on topics where ad demand outstrips supply so advertisers bid against each other to raise prices. Others are likely to do very poorly, e.g. fora where visitors are absorbed in topics and learn where the ads are to avoid them, sites visited by webmasters (who are less likely to click than other users), and image sites with too little written content for ads to be well-targeted.
Both CTR (click-through-rate) and EPC (earnings per click) vary massively, but if you want some indicative figures then 3% CTR and $0.15 EPC is realistic for many types of site (many do worse, plenty do much better) and would give a $4.50 CPM (cost per thousand ad impressions). To earn $100 at those rates you would need to serve 22,000+ ad impressions.
As I say, though, different sites have massively different figures (0.1%-15%+ CTR, $0.01-$5+ EPC), so the only way to find out what your site could make is to give it a try. If you do, then bear in mind that results are likely to tail off after a few days (as users get used to the ads being there), and that tweaking the appearance and positioning of the ads can make more of a difference than you might expect.
I know that newbies like to hear numbers, though: Generally, 500 unique visitors make me approximately 10 Dollars. Very rough estimate - and again, things depend on the type of user you attract.
Making money with AdSense is very hard work, by the way - it requires vast amounts of time.