Forum Moderators: mack
Use the website as a way of establishing you as an expert in your field. Example if you are going to sell blue widges start a blue widget blog and use the same username as your blog on Ebay.
Selling on Ebay and other auction sites is the best thing I ever done for my business. The core advantage with Ebay is that you can attract a number of regular customers. Some say that all Ebay customers are looking at is price, and with some products that is the case. But if you have rare or special products you will be surprised in how loyal some customers can get.
If you regard Ebay as a transit to your own ECommerce site it's easy to ge those loyal customers over to your ECommerce site. So Ebay is a good place to start together with other activites.