How to Optimize Flash site

Can we optimize flash site to rank well in SE

[vinove]

Hi All,

Its always great to read your posts and share your experiences.

Today I have one SEO query regarding the flash sites..

We have got one client whose site is in flash I mean home page is totally built in flash and he wants to rank well in search engine for some really difficult keywords?

I would like to know is there anyway we can optimize the flash sites to do well in SE?
Or the flash sites will never rank well whatever we do to optimize it?
Can we rank high for competitive keywords when our site is in flash?

Anybody please guide me.

Thank you

[jay5r]

You have to have an HTML equivalent for everything you want the search engines to index, and then if the person lands on the HTML page and you redirect them to Flash (with something like SWFObject) you need to make sure they go into Flash at the point where they see the same content they would have in HTML or else you risk being banned by the search engines since they want their users to see exactly what they're searching for.

It takes a bunch of tricks to pull it off - we're currently redesigning our site and going through some of these same issues. A starting point is Lynda.com's "making Flash act like HTML" - you can get to the point where the back button works in Flash and it's pretty seamless how it all works, but it's work to get there.

[Nadir]

Hi Jay5r, can you please provide a link to the Lynda.com's article you're talking about? Thanks

[jay5r]

See "6. Making Flash Behave Like HTML" at the following URL (hope the URL isn't against TOS - I have no connection to lynda.com)...

[movielibrary.lynda.com...]

For getting the browser's back button to work "properly" there's also this:

[adobe.com...]

[vinove]

Hi,

Thanks for posting your comments...

That was quite informative...BTW I would also like to know will flash sites be able to rank in first page in Google for highly competitive keywords? If yes what are the steps I should avoid and what are the steps I should take care of?

Will having static pages in html for the flash and using redirect is ok with Google?

I don't much idea how flash sites work for search engine so anyone please help me on this..

Thank you all again..