Best positions for good text to charm the SEs

Page Title, description, other?

[poet]

Caveman:
I am developing a site for authors and writers (working up a dynamic db driven site in ASP). What text to put where to optimize SE rankings?

I was going to list two subject titles and two keyword phrases in a small point size at the top of every Article. Does this make any sense?

Or should I put fields in the db to hold the page title and page description for every article? Are these two items displayed in the html output only? Or does the visitor see them?

Cheers,

Poet

[treeline]

I was going to list two subject titles and two keyword phrases in a small point size at the top of every Article. Does this make any sense?

Yes, but keep it readable size. You might want your page title first.

Or should I put fields in the db to hold the page title and page description for every article? Are these two items displayed in the html output only? Or does the visitor see them?

Assuming you mean the meta tags for title and description, they won't be visible on the page, but are often indexed and sometimes shown in search results. So it's worth having them, and having them be page specific.

The most important keyword locations are incoming text links, meta title, visible page title (ideally in H1 tags), plus repeated somewhere high on the page as viewed by a search engine.

Given a fair sized site, you should be able to use all of these.

[poet]

Thanks, Treeline.

I understand an h1 tag as follows:
in html headers are sized from H1 to H6 with H1 being the largest. <h1> Bob fell over the chicken. [H1]</h1>

This is an example I found online. I don't understand why the [H1]is in brackets?

Cheers

[treeline]

In your example the [H1] is shown in brackets so you'll know which size it is. You don't normally use that, it's just for the example.