Lately I've seen several examples of AI generated snippets with errors on Bing's result pages. Example: a web page about a dancer who is still very much alive starts with "[name here] was born in Paris in 1932". The Bing snippet starts with "[name here]
was a French dancer", even though nowhere on the page does it say the dancer is dead. Not in the text, not in the meta description, not in the <title>.
To the user there is no indication that the snippet is AI generated and therefore unreliable. They see a silly snippet and move on to the next item. From a webmaster perspective it's quite annoying to see Bing making invalid summaries and pretending the site made the error. Any thoughts?
(With a slightly different query Bing falls back to using actual snippets from the page. So the erroneous snippet really is AI generated.)
Microsoft says we can add <meta name="robots" content="nocache"> to prevent the generated snippets: Announcing Generative AI Captions, [
blogs.bing.com ]. Seems like an ugly hack to use a more or less deprecated tag for a different purpose.
