We get traffic from Bing, PPC and Organic, but it doesn't convert as well as traffic from Google. We are a UK B2B technical Ltd company.
What sort of traffic do you get from Bing, and does it convert?
Nicolexinxin
3:09 am on May 9, 2025 (gmt 0)
apparently from it's native traffic, such as Msn/outlook/microsoft eage, Display them through text search or other methods in these locations. The conversion rate depends on the quality of your product, the design of your landing page, or the location where you make the ad placement.
tangor
5:18 am on May 10, 2025 (gmt 0)
While g sends more TRAFFIC my Bing conversions are better. Generally an older audience that has interest in the product(s) offered. MEANWHILE one has to filter out all the bad bots and AI noise to find real numbers. The bandwidth expended is going through the roof, but actual humans seems to be on the decline. Also real world events (tarrifs, privacy, economics (recovery since the pandemic) still have major impact.
In B2B I suspect that those decisions are being largely driven by tariff uncertainty at this time with Bing being stronger in B2B business than G.
That's been my experience...
YMMV!
Brett_Tabke
2:59 pm on Sep 26, 2025 (gmt 0)
We get such small measurable traffic from Bing, that we really don't know. It's like 100clicks from google to 3 from bing.
