Bing New Generative Search Rolling Out

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Microsoft Bing is rolling out a new generative search, it says, slowly, to garner responses and feedback.

By combining the power of generative AI and large language models (LLMs) with the search results page, Bing’s generative search creates a bespoke and dynamic response to a user’s query.

Here's the interesting part for all website publishers.

We've refined our methods to optimize accuracy in Bing, applying those insights as we continue to evolve our use of LLMs in search. We are continuing to look closely at how generative search impacts traffic to publishers. Early data indicates that this experience maintains the number of clicks to websites and supports a healthy web ecosystem. The generative search experience is designed with this in mind, including retaining traditional search results and increasing the number of clickable links, like the references in the results.

[blogs.bing.com...]

When you get to see this, how about some feedback from you?