One of the ways we all struggle with the transition from simple search with ten blue links is the AI output on today's search. Where's the value to the publisher if our data is used to train the LLM and there's no payback.
Today I ran some tests on Bing's output and was pleasantly surprised to see clear site links in the Chat box. We're getting some payback.
Come on Bing and others, let's have more payback.
