Microsoft Bing Says New Bing Preview Users Passes 100 Million DAUs

[engine]

Microsoft is reporting it's new Bing Search preview users has passed 100 million DAUs (daily active users). It admits it's a small figure compared to G, but says, "This is a surprisingly notable figure, and yet we are fully aware we remain a small, low, single digit share player. That said, it feels good to be at the dance!"

Two factors are driving trial and usage. One is Microsoft Edge continues to grow in usage as it has done for the last seven quarters based on the quality of our browser. We expect new capabilities, like having Bing search and create in the Edge sidebar, will bolster further growth.

The second factor driving trial and usage is that our core web search ranking has taken several significant jumps in relevancy due to the introduction of the Prometheus model so our Bing search quality is at an all-time high.

[blogs.bing.com...]