Bing Officially Re-Brands to Microsoft Bing

[engine]

Bing is now officially shifting its branding to become Microsoft Bing.

I guess it'll take a while for it to filter through to everyone in all regions.

[blogs.bing.com...]

[JorgeV]

Hello,

It changes everything !

[engine]

hehehe, true.

It's another step for Microsoft changing the branding, such as Microsoft Office 365 to Microsoft 365 [webmasterworld.com...]

[tangor]

Has the additional benefit of generating a bit of news buzz as well. :)

[JorgeV]

At least it suggests that Microsoft is not planning on selling Bing to someone else.

Personally , I am not fan of rebranding. If something is successful / popular, you keep the name. You change the name only if it's failing , and you want to restart it differently.