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Links to Decrease in Importance, Says Bing

5:48 pm on Sep 12, 2017 (gmt 0)

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James Murray of Bing can be heard in a recent interview saying links may decrease in importance.
As links decrease in importance, Bing predicts search will evolve to become more driven by personalization and context.

Read more here [searchenginejournal.com...]
6:10 pm on Sept 12, 2017 (gmt 0)

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Sounds like they are playing catch up to Google.