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Microsoft ads deride Google as bad place to shop

Warns consumers not to get "scroogled"

9:33 pm on Nov 28, 2012 (gmt 0)

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In its new ads, Microsoft Corp. contends the new approach betrays Google Inc.'s longstanding commitment to provide the most trustworthy results on the Web, even if it means foregoing revenue. To punctuate its point, Microsoft is warning consumers that they risk getting "scroogled" if they rely on Google's shopping search service.


And so it begins.

Bing also created scroogled . /com to voice their argument. It looks like the gloves are off.

From scroogled . /com

In their under-the-radar announcement, Google admits they've now built "a purely commercial model" that delivers listings ranked by "bid price." Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results. They call these "Product Listing Ads" a "truly great search."
12:30 am on Nov 29, 2012 (gmt 0)

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Yet, Bing charge merchants outside of the US in places where Google is free (e.g. UK).

Are they admitting that Google is better in those places?