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Local reviews site Yelp will begin featuring content -- including review snippets and photos -- on Microsoft Bing Local search pages.
San Francisco-based Yelp said the new "Powered by Yelp" experience would be featured prominently on relevant Bing Local pages starting Thursday, with a full U.S. rollout "in the coming weeks."
"Whether it's discovering the right restaurant, planning the evening's entertainment or finding local services, Yelp has emerged as a proven and trusted resource," said Mike Nichols, general manager of Bing. "Enabling people to do more with search involves building a spectrum of features and data that people trust, and teaming up with Yelp is another important step."
