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Bing Webmaster Tools will now be showing integrated data from Yahoo within certain areas and reports. Given the combined effort the Search Alliance represents, it makes sense to showcase relevant data from both engines within a webmaster account. Most areas and data within the accounts will not be affected. The short list of areas you will notice changes in are as follows:
On the Traffic Tab: Traffic summary report and Page Traffic reports will be impacted as follows:
Impressions – will go up based on combined data numbers Clicks – will go up based on combined data numbers Click Through Rates (CTR) as appropriate from above (change only due to the mathematics involved in the first two items)
Impressions data will rise because we will now be showing you combined impressions for your listings across both search engines. For each query term in the list within the report, your impressions represent the combined number of times your result showed, based on queries initiated by searchers at both Bing and Yahoo. Clicks data will follow the same pattern. CTR data is a factor of the first two items, and will rise or fall based on searcher click activity at each search engine.