HitWise: Bing Busts Through 30% - Takes Share from Google

[Brett_Tabke]

[thenextweb.com...]

Bing-powered search in the United States just broke the 30% barrier, clocking in at 30.01% in March according to Hitwise. That was a rise from its February tally of 28.48%.

Google in the same time period dropped from 66.69% to 64.42%, ceding that ground to Bing.

Both Yahoo search, which Bing powers, and core Bing.com searches rose during the month. Market share for Bing.com rose from 13.49% to 14.32%, and Yahoo powered searches rose from 14.99% to 15.69% of the market.

[hitwise.com...]


[mashable.com...]

Google might still be the leading search engine in the U.S. by a large margin, but over the last six months, searches powered by Microsoft Bing are increasing at an impressive rate. So impressive, in fact, that if the trend line continues, there will be a real contest between Bing and Google next year — and Bing may just come out on top.

According to the latest data from Experian Hitwise, Google was responsible for 64.42% of searches in the U.S. in March, 2011. Bing-powered search — which includes both search.yahoo.com and bing.com — accounted for 30% of U.S. searches.

Previous Threads:
2 Years with Bing: [webmasterworld.com...]

[magpete]

oh, and by the way the above mentioned compare sites they dont give a &^*(%($) about search engine positions, the users go there direct after the brain wash, in other words TV is the king (or The Queen) of advertisment still.

[Leosghost]

Just wonder what will happen in the UK if MS decide to spend a few quids to spam the free view channels with TV spots about Bing, like some well known "comparison" UK sites, ....imagine if they use John Cleese or Stephen Fry as guest stars......

In France both Google and Bing already have run TV ads ..and some are still running ..they both also run ads for their mobile phone systems as do Apple ..

The ads have made "b'all" difference..Google is still >90% of all search ..

and Apple are still very very big in shiny talking machines that you can gaze into your own reflection on,or stick to your ears while telling invisible ( and those immediately next to you ) people that you are "in the shopping mall" .."shopping" ..at least thats what all the people I see with them are doing ..

[nomis5]

There is a lot of anti Microsoft in Europe. They will come around soon.

To all those (the majority in this thread) who support microsoft, beware what you wish. You are voting that the largest company in the computing world becomes even larger.

For me, I certainly don't want Microsoft to dominate any more in the every day world of computing. They already have a monopoly in operating systems.

Google is the "David" in this battle, Microsoft is the "Goliath". More "Davids" please and absolutely less influence from "Goliath".

[Philosopher]

Whoa...I don't think Google has been considered the "David" in a loong time.

I certainly don't want Microsoft to dominate, but I do want them to take more marketshare from Google. Google currently has far too much control of the search market. Them losing marketshare to anyone at this point is a good thing.

[Rlilly]

@nomis5

I happen to be a big donators to Open Source and for many years. Atleast with M$ we know where we stand. Google is flakey. They support OS when it suits them only. The problem is they stole to many folks from MS which has infected thier culture. The days of two guys working with linux is over. Its now all about patents [ft.com...] and greed just like M$...

[walkman]

To all those (the majority in this thread) who support microsoft, beware what you wish. You are voting that the largest company in the computing world becomes even larger.

We have seen how scummy Google has become so we cheer just about anyone that challenges them.

[Panthro]

I wish FF 4 would implement the search bar directly into the URL bar lik Chrome and give you option to pick Goog, Bing, DuckDuck, etc.. I think that would help alternative search as well.

[mrguy]

Google is the "David" in this battle; Microsoft is the "Goliath". More "David’s" please and absolutely less influence from "Goliath".

Maybe in the operating system arena and I've seen nothing from Google to show me they will ever be able to compete in that arena.

In Search you cannot seriously believe Google is the David. Let's see, Google controls 95% of the world search market and a 64% of the US. By my count, MSN is the David in the search battle.

Google has become what MSN was early on in their history. MSN as at least mellowed out somewhat while Google is just getting started. If MSN can get 50% then that will be good for everybody except Google which is all right by me since they didn't care about all those years I supported them.

[koan]

Maybe in the operating system arena and I've seen nothing from Google to show me they will ever be able to compete in that arena.

Can you imagine a world where Microsoft is behind the most popular operating system, browser and search engine. Yeah we'd still be using Hotmail with a 2 megs storage limit. As much as I am frustrated with Google right now, I'm just glad someone else got be the big dog with search.

[mrguy]

As much as I am frustrated with Google right now, I'm just glad someone else got be the big dog with search.

Remember that when they wipe out every one of your sites.

I never did have a problem with MSN ruling the OS market. I love Windows and have used it since since 3.1., I've also got a MAC and love that to.

I will never ever in a million years buy a computer that is powered by Google.

I don't use Google for my search engine and haven't for a while and don't need it.

I'm glad Bing is gaining.

[Freedom]

I don't think people are cheering for Microsoft so much as they are cheering for Google's downfall.

Google is a despised and hated entity by many in the US, and they brought it on themselves.

Die Google, die.

[bwnbwn]

Wow I have never seen such a negative atmosphere toward a company as I am seeing now. In 5 years it has gone from Google can do not evil to an absolute hatred for a company. Why? Maybe this needs to be a thread all it's own.

[mrguy]

Wow I have never seen such a negative atmosphere toward a company as I am seeing now. In 5 years it has gone from Google can do not evil to an absolute hatred for a company. Why? Maybe this needs to be a thread all it's own.

That is so true. 5 years ago Google was the darling that could do no wrong.

The worm has turned as they say.

Come on Bing, get a better deal with Facebook so we can put the last coffin nail in the big G :)

[walkman]

Wow I have never seen such a negative atmosphere toward a company as I am seeing now. In 5 years it has gone from Google can do not evil to an absolute hatred for a company. Why? Maybe this needs to be a thread all it's own.

All Larry Page needs is an elephant hunting video :)

Yp, Google has become arrogant and greedy. They will ruin your life and send your emails asking what you can do get it back to /dev/null.

[tangor]

Google and I parted ways (personal browsing) several years ago when their "personalized" "targeted" "privacy invasions" became obvious... and later touted at the next best thing on the web in mainstream media... though that last part has changed over the last two years. :)

[jmccormac]

@walkman For many people, Google has become that rogue elephant.

Google's big mistake is with Adsense. When people were making money, they were happy. Google's changes have destroyed some sites and perhaps more than a few peoples incomes.

The whole "lovable geeks" phase has passed for Google and it is increasingly being seen as a threat. Whether MSFT can convert that into users remains to be seen as MSFT has its own peculiar way of screwing up what may appear to be sure things.

Regards...jmcc

[OldIrish]

Google's glory days are over. You can't stomp on peoples livelihoods for half a decade and provide garbage search results at the same time. Their downward slide will be an absolute thing of beauty to witness. I'll be sure and send them an automated termination notice when they get close to the bottom.

"Sorry but our quality control team has concluded that your search results suck. Your dominant market share has now been disabled."

[DateiSuche]

This means that alternative search engines, like a dedicated file search engine [findfiles.net] could have a chance too. If Bing made it, mayother will be able too!?

[drall]

This thread is making the rounds in my local SEO circle and let me tell ya, everyone loves it! I have been in this stuff since the good old 486 days and have never, ever seen such vile loathing steaming hatred of a company.

Im sorry but the pure hatred of Google from the local webmaster/advertiser side doesnt even come close to the hate I witnessed with Microsoft.

Google could get away with that though as long as they didnt tick off the average end user. Well looks like they did as Brett pointed out.

Hmm, maybe that Google mood radio or mini fridge will be worth something after all!

[J_RaD]

If Bing made it, mayother will be able too!?

bing has had lots of money behind it, it just didn't accidentally happen.

[skibum]

Google should stick to the "if it ain't broke, don't fix it mentality" It wasn't broke 3-5 years ago but the constant changes and additions to things in the SEPRS makes a mess. 30% seems like a bit of a stretch for marketshare when looking at traffic stats but definitely good to see things starting to level out a bit.

It looks like Mr. Page has every intention of continuing to splinter attention of Google employees instead of getting them to focus on search from the (rumored?) new bonus incentives

[telegraph.co.uk...]

They're a gazillion dollar one trick pony. Keep that one trick well fed instead of gluing 5 more legs onto the pony in the hopes it will run faster.

[edited by: skibum at 5:25 pm (utc) on Apr 14, 2011]

[bwnbwn]

I was in the IT department doing some things with them and the CEO walked in. He just got off the phone with some really big players in a nitch. They called him with questions on why they had lost 50-60% of their traffic and adsense revenue was down 90%. It isn't small potatoes the numbers so this leads me to wonder on were the 2nd quater will end up for G. Our traffic isn't much if any off but what I am seeing is about 1/2 of the revenue we were generating with Adsense since March.

[Swanny007]

Google started going downhill the day they went public. Their main focus must be "bigger, better" to keep the shareholders happy.

[walkman]

Google started going downhill the day they went public. Their main focus must be "bigger, better" to keep the shareholders happy.

They were able to grow organically for a while, now they are toast. Unless they grow XX% a year their stock will crash and adsense is their only way of making money. So, do the math

[np2003]

Google Instant: Best way to reduce Adwords CTR and therefore force advertisers to pay more. It was nothing about the user experience.

[zett]

First of all, let's congratulate the Bing team for doing such a superb job at eating Google's market share.

I know Google since the early beginnings. I had even seen their first start page on my screen in spring 1998, with beta and all, and I am, like most in this thread, not a big supporter (to put it mildly) of them any longer. Back in the days when I had been able to successfully use Adsense (c. 2005) this was different. But at some point their behaviour had changed, and I realized that they really did not care for us webmasters at all. Then came all the data protection issues, their weird customer service on the Adwords side, and it was over for me.

I removed Adsense from my sites, I switched to Bing as default search engine, and I recommended it to friends, family and business partners. I have never looked back at Google as a search provider at all.

I realize that Bing might be different in a couple of years should they manage to get enough market share. Let's cross that bridge when we get to it. Right now it is good and useful that at least one company takes up the fight with Google.

(BTW, I do have a bag of ideas for Microsoft to give an additional boot to Google. If someone from Microsoft wants to discuss those ideas, just sticky me please.)

[rusj407]

Based on all the changes with Google it almost seems like the goal was to force more companies to pay up for exposure (ie ppc).

I am seeing really bad results and common spam tricks resulting in top spots.

I have meet Matt Cutts (and like him) and I just find it hard to believe that Panda is doing "everything we expected it to do" hmmm it's hard to believe that Google can consistently make these type of mistakes.

However, the King rarely realizes what the cost of those mistakes are until the kingdom is lost.

AltaVista was King, Yahoo too and since then Google has taken the throne. However the innovation and search simplicity that use to make Google cool is gone and Google current changes are now just a reason to consider other options and look for what's next. Maybe Bing or maybe someone else.

[superclown2]

I just checked the Google stock price and it seems that on the last day of trading it dropped 8.6%! Wow, some investors must have very burnt fingers.

Google has severely hacked off a huge number of webmasters, many of whom helped them get into a commanding position a few years ago, with the panda. I hope they learn what error they made soon, things happen quickly on the Internet.

[CainIV]

Who is to say Bing wouldn't do the exact same thing if the shoes were reversed.

Bing is trying to eat up market share however they can.

But at the end of the day money drives business and quite frankly, I believe it is impossible to balance objective, open search results with business period.

[jNorth]

bing is going nowhere