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BING exceptional eCPM

     
8:47 pm on Jul 13, 2010 (gmt 0)

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I'm from the UK and over the last four months I see BING's share increasing by less than 1%.

But the eCPM, CTR and everything else for my sites shows that BING converts page impressions into money at roughly 2.5 times better than Google.

Why? Because their results are better than Google and therefore people click on the Adsense ads ads more. Or because the results are worse than Google and people find the ads more attractive to click on?

I don't know.
5:46 am on July 17, 2010 (gmt 0)

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WebmasterWorld Administrator anallawalla is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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This is good news. What countries do your sites target?
1:51 pm on July 21, 2010 (gmt 0)

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It could be the rankings on Bing, but I see the same pattern too. Users of Bing tend to click around more (more page views / visit and higher CTRs).
6:46 am on July 28, 2010 (gmt 0)

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My target is the UK, around 65% of visitors currently.