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BING exceptional eCPM

         

nomis5

8:47 pm on Jul 13, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'm from the UK and over the last four months I see BING's share increasing by less than 1%.

But the eCPM, CTR and everything else for my sites shows that BING converts page impressions into money at roughly 2.5 times better than Google.

Why? Because their results are better than Google and therefore people click on the Adsense ads ads more. Or because the results are worse than Google and people find the ads more attractive to click on?

I don't know.

anallawalla

5:46 am on Jul 17, 2010 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



This is good news. What countries do your sites target?

BillyS

1:51 pm on Jul 21, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It could be the rankings on Bing, but I see the same pattern too. Users of Bing tend to click around more (more page views / visit and higher CTRs).

nomis5

6:46 am on Jul 28, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



My target is the UK, around 65% of visitors currently.