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Bing Pulling Ancient Title for My Site?

Why is it doing this?

4:49 pm on Apr 9, 2010 (gmt 0)

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I hope this is the right place to post this question. Basically, Bing is pulling a very OLD title for my site when I do a simple search for the brand name.

This old title has been changed for SEO purposes, and appears with proper keywords when I search for it in Google and other engines.

It is a school with a physical address, so it also has location information/phone numbers/a map etc... that gets pulled up as well because Bing is all fancy :)

So, my question for you Bing experts....why in the world would it be pulling a title that is no longer active? Is it part of an old map listing, an old directory etc... Has anybody else had an issue of your title not appearing correctly in Bing?

5:01 am on May 10, 2010 (gmt 0)

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I found Bing was *very* sensitive to the anchor text in backlinks. My site isn't super old so most of my backlinks are from other sites I'm involved in like user forums and message boards. During the first month or two searching for my company in bing would bring up a title tag of "Visit Ben-LynxSI's Homepage" because this was the link text from a forum profile of mine on a forum where I am most active.

I have ALWAYS had valid Title tags, H1 tags, etc. Bing was just trying to outsmart me. Since then I've tried to "round out" my backlinks a little and Bing seems to be trusting my HTML tags again. (Although I have other ranking problems I've complained about elsewhere... Bing ranks my sitemap highest of all!)

Ben Swayne

[edited by: tedster at 5:31 am (utc) on May 10, 2010]

1:07 pm on May 10, 2010 (gmt 0)

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i recently edited a page and Bing was the fastest to update from both the title and description metatags, so i suspect you've got some description in an old, strong directory - perhaps dmoz. put quotes around the text they're showing and google it to see if it's sitting out there somewhere overriding your page's content.