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I haven't spent much time here on the MSN board but I have a couple of questions you might be able to assist me with. I have a 4 year old site that has steadily been growing. I've built the site slow and steady and my rankings for my most important 2 and 3 keyword phrase have risen from page 4 or 5 18 months ago on Google to page 1 pos 7 and 10 respectively.
When MSN's new SE was released my rankings jumped around a bit but were generally in the top 20 and sometimes well into the top 10. They have declined to where they are now on page 15!
A competitor who's site has been around for a long time and owns position 1 or 2 on nearly every search engine and has a rock solid site is on page 5.
Are we doing something wrong re MSN? What's the best way to rectify this? Both my site and my competitors (his more so than mine) have lots of relevant good content, good links, friendly site built for the average web surfer so im confused as to why we both rank poorly....me much more so than him :)
Thanks in advance for your help with this.
[edited by: Tomseys at 3:07 pm (utc) on Aug. 21, 2006]
Fish is on the money - drop your keyword density right down for onpage factors, reduce content levels and outbound links per page and trust me you will rank for eveything in msn - Oh and if your domain name contains the keyword you cant fail to rank!
You wont come back in msn unless you take this action, but frankly i would leave things alone - The msn algo doesnt work, the serps are a mess as a result and it cant be long before they dump it or change it entirely anyway.
It seems MSN have a major problem with their algo.
My URL does contain my most important keyword and that's not helping my rankings. My business and website name also contains my most important keyword phrase so i have little choice in having rather high KW density + it's working on Google!
Hope MSN decide to sharpen their act up coz ATM their results in my industry which are usually very stable are all over the place.