People who advertise on Bing and Google - how do they compare?

[Mark_A]

People who advertise on Bing and Google - how do they compare?

Do they cost about the same per keyword per click?
Are they both as easy/hard to run a campaign on?
Do you experience reduced bounce rates with one or the other?
For industrial B2B type key terms is bing good?

etc.

We do Adwords but I want to get a bing campaign also, so hoping for general feedback.

[keyplyr]

Are you reading the other threads in this forum. There have been many comparison discussions, both here and in the Adsense forum, going back quite a ways.

[Mark_A]

Hi keyplyr - will have a look.

[NickMNS]

The most striking difference simply in terms of user demographics is that Bing users are far more likely to be desktop users than Google.

[Mark_A]

Just spent some hours setting up bing advertising. Just waiting for the CC to kick things off.

I suppose it had to be similar to adwords to persuade people to adopt it - but I don't like telling Microsoft the details of my expenses with Alphabet so I set it up clean, using the best performing key terms from Adw.

Will be interesting to see what the results are, will be trialing on a small budget initially.

[engine]

I love real world experiments.

Please do keep us updated.

[Mark_A]

I have started with very low bids and am getting impressions and clicks although initially not yet very many.

I need to sus out how to establish position based on bid.

The account is clean and uncluttered, probably largely because it hasn't grown like Topsy as our Adw account has.

[engine]

Thanks for the update.
I'd expect impressions and clicks to be lower than G, but, it's the quality that's important.

[Mark_A]

Still small numbers but a CTR of 9%, I need to work on Ad extensions.
I can't see an option to see the actual search terms used by the searcher yet, hope it is somewhere!