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Bing Ads Automated Import Tool Lets You Sync With Google AdWords

Administrator from GB

engine is a WebmasterWorld Top Contributor of All Time

joined:May 9, 2000
posts:25845
votes: 847

Bing will now let you synchronise your Google AdWords to Bing Ads with the Automated Imports which will allow advertisers to choose how often to import and synchronise.

No more having to manually update the changes made in AdWords. Automated Imports lets you stay on top of all your campaigns across both platforms more efficiently. Bing Ads Automated Import Tool Lets You Sync With Google AdWords [advertise.bingads.microsoft.com]

https://advertiseonbing.blob.core.windows.net/blob/bingads/media/library/blog/supporting-images/2017/january/stay%20on%20top%20of%20campaigns%20across%20platforms%20with%20aut/automated-import-1-final-edit.jpg

New User

joined:Aug 10, 2016
posts:19
votes: 4

Very useful and more efficient for most I'm sure.

I am personally too much of a stickler and triple QA all my ad transfers because of those variances between the platforms. Especially the extensions.

buckworks

4:39 pm on Jan 25, 2017 (gmt 0)

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buckworks is a WebmasterWorld Top Contributor of All Time

joined:Dec 9, 2001
posts:5802
votes: 132

A word to the wise: In another thread, Ogletree cautioned us to be very careful with broad matches in AdWords-to-Bing transfers. On one of his keywords Bing wasted a painful amount of money with broad matching that was a lot broader than AdWords had been doing.

So really keep an eye on broad match keywords if you're importing campaigns from AdWords into Bing.

simplytheresa

9:57 pm on Jan 26, 2017 (gmt 0)

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joined:Nov 5, 2008
posts: 5
votes: 1

Thanks to all for the cautionary reminders. Still - pretty excited to use this especially for smaller campaigns that don't have much spend in Bing. Thanks for sharing, engine.