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Bing Ads Automated Import Tool Lets You Sync With Google AdWords

     
11:55 am on Jan 25, 2017 (gmt 0)

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WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

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Bing will now let you synchronise your Google AdWords to Bing Ads with the Automated Imports which will allow advertisers to choose how often to import and synchronise.
No more having to manually update the changes made in AdWords. Automated Imports lets you stay on top of all your campaigns across both platforms more efficiently. Bing Ads Automated Import Tool Lets You Sync With Google AdWords [advertise.bingads.microsoft.com]

https://advertiseonbing.blob.core.windows.net/blob/bingads/media/library/blog/supporting-images/2017/january/stay%20on%20top%20of%20campaigns%20across%20platforms%20with%20aut/automated-import-1-final-edit.jpg
2:48 pm on Jan 25, 2017 (gmt 0)

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Very useful and more efficient for most I'm sure.

I am personally too much of a stickler and triple QA all my ad transfers because of those variances between the platforms. Especially the extensions.
4:39 pm on Jan 25, 2017 (gmt 0)

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A word to the wise: In another thread, Ogletree cautioned us to be very careful with broad matches in AdWords-to-Bing transfers. On one of his keywords Bing wasted a painful amount of money with broad matching that was a lot broader than AdWords had been doing.

So really keep an eye on broad match keywords if you're importing campaigns from AdWords into Bing.
9:57 pm on Jan 26, 2017 (gmt 0)

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Thanks to all for the cautionary reminders. Still - pretty excited to use this especially for smaller campaigns that don't have much spend in Bing. Thanks for sharing, engine.
 

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