Welcome to WebmasterWorld Guest from 54.162.163.181

Forum Moderators: werty

Message Too Old, No Replies

Using phrase and exact match at same time

     
12:52 pm on Jul 5, 2016 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

joined:Sept 16, 2009
posts:1074
votes: 76


Still very new to Bing ads, wonder if people have seen what I'm seeing.

I frequently use both phrase and exact match on the same terms in AdWords. The main reasons:
- to gauge demand for exact term vs related terms, also
- cover related terms (obviously), and
- for Quality Score (I've read that you do not accrue QS for phrase match keywords)

So I've adopted the same system in Bing. However, the 'Showing Ads Now?' overlay for each phrase match k/w where I also have exact match keeps saying 'NO' with the explanation "You have multiple match types for the same keyword. If all of them match a query, we will choose a more restrictive match type than this one..."

Now (a) the Help page I'm directed to doesn't mention what to do (in fact it doesn't mention that this is even a problem) and (b) there are impressions shown for both phrase and exact match, and in many cases the number is lower for phrase match than it is for exact match. I am going to cross-reference the actual search terms for clicks and see if I can see for sure that the 'Showing Ads Now?' message is nonsense or not when I can but it's early days and so there are not always clicks on these keywords as Bing drives so little traffic compared to Google.

Any one else seen this?
6:54 am on July 9, 2016 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

joined:Sept 16, 2009
posts:1074
votes: 76


[bump]
7:41 pm on July 11, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
posts:2024
votes: 45


You mentioned quite a few. normal, every day things, then asked if we've seen this. I'm not sure which of the many things you mentioned you are asking about, but yep, all sounds like a usual walk in the park. As for phrase match imps exceeding exact match imps, this depends on the search term and how long tail you're going.
9:51 am on July 16, 2016 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

joined:Sept 16, 2009
posts:1074
votes: 76


Sorry for slow reply, I've only just checked back after I bumped.

What I'm asking about specifically is a notification on the keyword that it is NOT showing ads, yet at the same time multiple impressions are shown for that keyword. This is only happening where (i) the keyword is a phrase match keyword and (ii) there is an identical exact match keyword. Have you seen this? I think it's a bug.
11:47 pm on July 18, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
posts:2024
votes: 45


The tester takes your Phrase match keyword, converts it into an exact match search, tries to run the analyzer, and of course, your Exact match keyword fires.
It has to choose a Search phrase to test against, there are too many possibilities that could happen, and infinite variety of phrase matched searches, could match up.
So you're seeing a shortcoming of the testing tool, it only test the exact matched version of your Phrase keyword when it runs the test.

The data there, next to your Phrase keyword, are for the searches that did match your Phrase match, but not your Exact match.

So...

Keywords = [Blue Widgets], "Blue Widgets"
Tester tool for "Blue Widgets" is correctly says searches for 'blue widgets' are zero for Phrase keyword, because the Exact match triggers instead.
Imps and clicks reported under "Blue Widgets" Phrase match keyword are for past searches like 'Blue Widgets in a blender', 'I hate Blue Widgets', 'I'm voting for Blue Widgets for President'.

The tester defaults to running a check on the search for 'blue widgets', which yields an exact match.
You can't ask that overlay tool to show you if your Phrase match "Blue Widgets" shows for 'Blue Widgets Blender'.
But you can in the Ads Diagnostic and Preview tool.

Get it?
Overlay tester only tests keywords, Broad / Mod Broad / Phrase / Exact, against the stripped characters out from the Keyword to create the Search of interest to study with overlay tool.
:-)
3:57 pm on July 25, 2016 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

joined:Sept 16, 2009
posts:1074
votes: 76


Sorry again for slow reply, first time I've checked back here in over a week.

I had to read your explanation a few times before I got it, but I understand now. Thanks for the explanation!
10:33 pm on July 25, 2016 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
posts:2024
votes: 45


You are most welcome. Once you put yourself in the tester's programmer shoes, you can see the challenge she faced. And now you're wearing high heels. :-)
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members