True PPC Ad Rotation Finally Comes to Microsoft adCenter

PPC Ad Rotation Finally Comes to Microsoft adCenter [goo.gl ]

With this new ad rotation option, you’ll be able to choose between “Optimize for clicks,” and “Rotate ads more evenly.” Your ads will continue to serve based upon the settings you choose without any time restrictions because we acknowledge that different keyword/ad copy combinations need different amounts of time to establish a performance history.