MSN AdCenter Newsletter - Explains Match Types?

proof reading mass emails

[RhinoFish]

just got several copies of the latest MSN AdCenter Newsletter...
here's the keyword match types they explain there...

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Exact match
Your keyword term matches the searcher’s phrase exactly.

Phrase match
Your keyword term and the searcher’s phrase contain the same words, but in a different order (or with words in between).

Broad match
Your keyword term includes all of the words in the searcher’s phrase in any order.
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ummm... thanks?

(ps - the second bold is technically true, but a really contorted and misleading way to summarize it - since extended / expanded broad match is inherent, it's like saying banana creme pies are nothing but crust. that 1st bolding, well, their proof reader was out sick this week.)

[edited by: RhinoFish at 6:25 pm (utc) on Jan 25, 2012]

[RhinoFish]

and on the help page that it leads to...

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Expanded Broad Match: Automatically matches your ads to words that are semantically related to the keywords on which you bid (whereas Google requires the addition of a + symbol to appear on extended broad match, adCenter does not and all keywords will be treated as extended). This match type expands on the set of queries to which an ad Broad matches. For example, if you bid on the keyword "yoga," Expanded Broad might match the ad to a search for Ashtanga, a form of yoga. Bidding on Broad match automatically counts as a bid on Expanded Broad at the same amount. Both types of Broad match appear as the Broad Match type in performance reports, if the column 'Delivered Match Type' is included.
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ummm... no.

[RhinoFish]

M, keyword matching is beyond important, it's core, it's foundational. please exercise more care in your stewardship of it, especially as it pertains to informing your own customers regarding their use of your AdCenter platform.

[J_RaD]

did something change in adcenter, its been a while since i've imported keywords but.

you'd build your ad, add your big list of keywords, then go select all your keywords then bulk edit them with those check boxes "exact | broad | phrase"

i can't find it anymore... all my keywords just get tossed in as broad and i guess if i want to do everything 3 times i can't get all 3 match types.

where did they hide this?

[werty]

I switched to their Editor tool which is actually pretty good now. It is still confusing, but it is 100x quicker than the web interface. Just wish they would make it for the Mac.

Anyhow you can select all the keywords in that and change them to phrase or exact really easily, and then upload the changes.