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Broad match algorithm change

MicroHoo loosens matches to increase volume


handsome rob

3:49 pm on Aug 30, 2011 (gmt 0)

5+ Year Member

One by one this change is sweeping through my various AdCenter accounts... last month there was a change made to the broad matching algorithm that loosened match criteria. In our case, the volume of impressions shot up by 25% in two days and our CPA went straight to hell because the new traffic is irrelevant, untargeted bunk. I know from friends in other companies that we're not the only ones having this problem. Frankly I think a rollback and a refund are in order but who listens to me lol.

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